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ALICE LIU 
is a multi-disciplinary art director and designer captivated by
visual storytelling, cinematic language, emerging tech, and brand ecosystems. ︎


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AIRBNB / 1
NIKE / 2
DISNEY / 3
CHANEL / 4
WATERWORKS / 5
GRAZIA CHINA / 6
SERVE / 7
FOR THE LOVE OF THE GAME / 8
EDITORIAL ILLUSTRATIONS /  9
I SAID GOODBYE TO ME / 10


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AIRBNB: SUMMER 2025 LAUNCH


SCOPE:
Art Direction and Curation, Photo Direction,
Strategic Storytelling and Brand Positioning, Content Design



 For Airbnb’s 2025 Summer Release - a relaunch of Experiences and worldwide launch of its’ new Services offering, we launched across social, keynote, campaign, brand, and demo teams, servicing around the clock to art direction, curation, image research, and a strategic creative storytelling perspective.  








CEO Brian Chesky’s Hour Long Keynote for the ALL NEW Airbnb.







Relaunching Airbnb “EXPERIENCES”
and introducing “SERVICES”:






APP DESIGN





socials
Mark