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ALICE LIU 
is a multi-disciplinary art director and designer captivated by
visual storytelling, cinematic language, emerging tech, and brand ecosystems. ︎


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AIRBNB / 1
NIKE / 2
DISNEY / 3
CHANEL / 4
WATERWORKS / 5
GRAZIA CHINA / 6
SERVE / 7
FOR THE LOVE OF THE GAME / 8
EDITORIAL ILLUSTRATIONS /  9
I SAID GOODBYE TO ME / 10


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 info


CHANEL:
WE LOVE COCO


SCOPE:
Art Direction, Production, Social Video + Photo Content


Social & video Art Direction for We Love Coco, Chanel Beauty’s dedicated community platform. Focused on translating the heritage of the House into a digital-first, "elevated" social language, contributing to the visual strategy for both short-form video and static assets, the low fi + sleek direction prioritized authentic storytelling and influencer and celebrity-driven content that resonates with a modern, digital savvy beauty-focused online audience. Made with Metier Creative.





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Ft. ACTRESS HAVANA ROSE LIU

                 
     

        



                                             

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