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ALICE
CHARLIE
LIU 


Art Director + Designer
leading visual storytelling and
product brand ecosystems for
tech, lifestyle, and fashion
clients. 

︎︎︎ Info







CASE STUDIES

AIRBNB / 1
NIKE / 2
DISNEY / 3 
CHANEL / 4
WATERWORKS / 5  
ILLUSTRATIONS / 6
FOOTBALL FEVER / 7  
I SAID GOODBYE TO ME  / 8


CHANEL:
WE LOVE COCO


SCOPE:
Art Direction, Production, Social Video + Photo Content

Social & Video Art Direction for We Love Coco, Chanel Beauty’s dedicated community platform. Focused on translating the heritage of the House into a digital-first, "elevated" social language. The direction prioritized authentic storytelling and influencer and celebrity-driven content that resonates with a digital-savvy beauty-focused online audience.

Made with Metier Creative.





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PRODUCT


Seasonal launches, social channels,
and influencer + celebrity partnerships








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CELEBRITY + INFLUENCER


Featuring HAVANA ROSE LIU, film and TV actress




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Featuring SELAH MARLEY, daughter of Bob Marley





Featuring: DANA FRASER, Beauty and Fashion Influencer