
WATERWORKS
SCOPE: Visual Identity, Web Design
Developed a cohesive brand narrative and digital presence, and visual strategy for one of Toronto’s most ambitious culinary destinations. This project involved defining a modern visual identity that honors the site’s historic industrial architecture while positioning it as a contemporary cultural hub. I directed the sourcing and art direction of photography assets to capture the hall’s "elevated" atmosphere and developed a comprehensive set of brand guidelines. The final deliverable included a custom website layout designed to streamline the user experience for downtown diners and event seekers.
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