ALICE
CHARLIE
LIU 


Art Director + Designer
leading visual storytelling and
product brand ecosystems for
tech, lifestyle, and fashion
clients. 

︎︎︎ Info







CASE STUDIES

AIRBNB / 1
NIKE / 2
DISNEY / 3 
CHANEL / 4
WATERWORKS / 5  

ILLUSTRATIONS / 6

FOOTBALL FEVER / 7
 
I SAID GOODBYE TO ME  / 8



WATERWORKS


SCOPE: Visual Identity, Web Design


Developed a cohesive brand narrative and digital presence, and visual strategy for one of Toronto’s most ambitious culinary destinations. This project involved defining a modern visual identity that honors the site’s historic industrial architecture while positioning it as a contemporary cultural hub. I directed the sourcing and art direction of photography assets to capture the hall’s "elevated" atmosphere and developed a comprehensive set of brand guidelines. The final deliverable included a custom website layout designed to streamline the user experience for downtown diners and event seekers.




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