SERVE

SERVE is a conceptual tennis brand service, specializing in court rentals in the 5 boroughs of New York City, offering private tennis lessons through third party trainers. I created a brand identity, including a logo, digital and print advertisements, merchandise, and a website.

Brand + Identity Design   

Brand Guidelines

The logo, a silhouetted "S," was created by removing two tennis balls with lines of motion to form the character. I wanted to make an amorphous, variable version to evoke a sense of movement in the logo's static state. In doing this, the logo encompasses the energy of the sport of tennis.